Why We Built a Human Running Coach App: A note from the OneTrack Founders

OneTrack didn’t start as an app.

It started on a track. Long before code, dashboards or launch plans, it was a small group of runners meeting in London — showing up, learning together, asking questions, getting things wrong, and slowly getting better. 

We coached, we listened, and we watched patterns repeat themselves: confusion around training, too much information, not enough guidance, and very little space for nuance. At the same time, running was becoming more popular than ever — and paradoxically, more isolating. Broadcast workouts. Generic plans. Algorithms that looked impressive on paper but couldn’t see the person behind the data.

We built OneTrack in response to what we saw people actually needed: not more content, but better coaching. Not louder motivation, but clearer feedback. Not perfection, but context.

OneTrack is our attempt to bring the intelligence, care and adaptability of real coaching into a modern format — without losing the human judgement that matters most. Every live session is shaped by intention, effort and real-time decision-making. And crucially, the conversation doesn’t end when the run does.

This has been a deeply personal project for both of us.

While building the technology and the team, we were also building our family — welcoming our third baby just ten months ago. It turns out there’s nothing like sleep deprivation and parenthood to sharpen your thinking about what’s real, what’s essential, and what actually adds value.

In a world accelerating towards automation, OneTrack is deliberately human. It’s built from real sessions, real conversations, real mistakes — and a belief that progress comes from understanding, not shortcuts. 

We’re glad you’re here.

Laura & Fletch